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  • 👋Cal.com Handbook
  • The Company
    • ❓What is Cal.com?
    • 📈Mission, Vision and Values
    • 🅰️Glossary
    • 📈Organization Chart
  • HR & Careers
    • 👷Contract-to-hire trials
    • 🛫Onboarding
    • 🏆IC Levels
      • ⛰️Engineering Levels
        • 🕵️IC1 Engineer (Code Cadet)
        • 👷‍♀️IC2 Engineer (Code Craftsperson)
        • 🧘‍♀️IC3 Engineer (Code Connoisseur)
        • 🧙‍♂️IC4 Engineer (Code Wizard)
    • 💡Sharing your views
    • 💸Bonus & Equity Structure
  • Policies
    • 🏖️Vacations
    • 💳Expenses
    • 🗣️Communications
  • Engineering
    • 🔔Managing Notifications
    • ⭐Valuable Bookmarks
    • 🐛How to report issues
    • 💻How we work on Tickets
    • 🔥What to do during Emergencies
    • ✅PR Reviews
    • ☑️Self-reviews
    • 📚Keeping Docs up-to-date
    • 🌐HTTPS & Subdomains
    • 🎯Best practices
      • Data fetching
      • Avoid Prop Drilling
      • Prefer defaultHandler for simple API handlers
      • Prefer inferred types over explicit ones
      • Prefer early returns
      • Avoid comparing multiple values with `includes`
      • Validate using zod instead of type casting
      • Prefer Composition over Prop Drilling
      • Prefer ternaries over Short Circuiting “&&” for React Components
      • Don't modularize prematurely
      • Only select data you need
      • Disallowing the use of unrestricted Metadata fields
      • E2E Tests Best Practices
    • 💻Codebase
      • 🔓Keeping the lock file in sync
      • 🚫Git Private Submodules
      • 🏎️Monorepo / Turborepo
      • 🌝Deploying to Production
      • ☁️Deployment
      • 💻Debug Desktop App
      • 🚩Enabling/Disabling Features
    • 🔺Resolving failed migration on Vercel Preview
    • 🔦Cal.com Status Page
  • Customer Success
    • 💟Tone
  • Marketing
    • 🎬Media
    • ☝️How to add a new Tip to Sidebar
  • 🤲Sales
    • Operations Stack
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  • CRM
  • Email provider
  • Customer Ticketing System

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  1. Sales

Operations Stack

The objective of this section is to explain how the new Ops Stack was implemented and for what purpose each element exists to serve that objective.

Taking into consideration how important is to have the right information in the right time to be able to help the best way possible our customers, having a solid stack to support Ops activities is a big deal 💪

CRM

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[^1]

Close.com

Email provider

A customer communication platform for transactional and marketing email is a powerful tool to keep your customer engaged and aware of your business or product.

SendGrid

Customer Ticketing System

A Customer Ticketing System is software that keeps track of customer issues so your support team can resolve them in a timely manner. It gives a team the everyday tools they need to do their job well, from answering tickets to collaborating with other team members.[^2]

Help Scout

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Last updated 2 years ago

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